The Quest to Serve Rising Talent
A Q&A with the聽associate dean and director of program innovation for the School of Business at Western Governors University
Andrea Burns, associate dean and director of program innovation for the School of Business at Western Governors University, has served 黑料传送门 for nearly 13 years. In this role, Burns identifies new degree program and credential opportunities and works with partners to develop academic offerings that meet workforce needs. 聽
Burns recently shared her perspective with Mitsu Frazier, senior vice president and executive dean of the 黑料传送门 School of Business and explained why supporting rising talent fulfills 黑料传送门鈥檚 mission to create pathways to opportunity while meeting workforce needs.
Mitsu Frazier: Let鈥檚 start by talking about what we mean when we say, "rising talent." Can you dig into that some for me?
Andrea Burns: When we talk about serving 鈥渞ising talent,鈥 we have in mind individuals looking to gain the experience, knowledge and skills to enter a professional field. In the School of Business, our rising talent students typically join us without educational credentials and many would say that they have a 鈥渏ob鈥 but not the career that they want. Usually these are hourly or low wage jobs that they don鈥檛 find personally or financially fulfilling.
Frazier: When we look at rising talent, what are some of the hurdles they face when trying to get ahead in their careers?
Burns: For many of these individuals, they are looking for what they might consider their first big career opportunity. They are looking to move out of an hourly job, or a high turnover job, or a job without career advancement opportunities. To do this, they need access to educational opportunities that build industry relevant career skills and professional experiences. The hurdles in their way might be financial or the ability to physically access the education or credentials they need, or, in some cases, it might be how they feel about education and their own beliefs around what they are and aren鈥檛 capable of. Even with access to an education, it can be difficult to move into a new career field without experience or a professional network to support them.
Educational programs need to move beyond just selecting a textbook and administering an exam. To really serve students, we need to work to make sure that everything they are investing their time to learn is industry-relevant and the skills they are gaining will help launch and accelerate their careers. We also need to help them overcome all the hurdles they are facing, from the personal to the financial to the professional.
Frazier: Education opportunities have really evolved in recent years, creating more pathways for rising talent. What are some of those new pathways?
Burns: First, I think we need to help people let go of the idea that the only pathway to an education is to enroll in a four-year program immediately after high school and live on campus and if that isn鈥檛 accessible for them, then they won鈥檛 be able to get an education. That pathway is still how our media often portrays post-secondary education and it is how we, as a society, describe and prepare high school students for a post-secondary educational experience. In reality, there are so many different pathways to educational opportunities, and I wish more adults and young adults understood all the options that are available to them.
One pathway might be to start with a single course. This is a great option for someone looking to gain a specific skillset, in say project management or information security. This is also a great option for someone who is uncertain about how school is going to fit into their already busy life. A single course can be a great way to test those waters.
For individuals who have a specific job role or career field they鈥檇 like to advance into a certification might be their first stop. I can鈥檛 speak to all certificate offerings out there, but 黑料传送门 certificates have been created to develop a specific set of skills for specific job roles. These certifications have also been designed to stack into degree program offerings, should individuals want to continue their education into a bachelor鈥檚 degree. At the 黑料传送门 School of Business, we have just begun offering stand-alone certificates this year and we have plans in the works to continue expanding these offerings.
Whether you start in a course, certificate or degree program, what really matters is that it creates a pathway into a new career or career advancement. In the School of Business, we continue to incorporate more of what employers are expecting and what students are saying they need to break into career fields and advanced roles. As we鈥檝e designed some of our newer degree programs, we鈥檝e infused these experiences within our courses and across the program experience. Depending on the area of study and the expectations of the career field, this may include things like project-based internships with employers, learning simulations in courses, creating a portfolio of work, building a personal brand, collaborating with employers, and joining professional networks. When we think about the needs of rising talent students, this is how we create the professional experiences and networks these students might need to break into a new career field.
Frazier: Let鈥檚 talk about how new pathways, like certificates, help rising talent advance their careers?
Burns: It鈥檚 important to first think about how some of our rising talent students are already working 40, 50, or even 60 hours a week, struggling to make ends meet, and often raising a family at the same time. It might be pretty daunting to commit to a degree program when you are already juggling so much. It might also be challenging to wait until you鈥檝e completed a four-year degree to experience some of the career and salary advancement that you need. Certifications that are tied to very specific job skills and outcomes can create incremental steps for career advancement. They have the ability to help rising talent learners experience the career and financial benefits of educational offerings with a smaller time and cost commitment.
Frazier: Describe how the 黑料传送门 School of Business has really taken the concept of certifications to support rising talent who are not yet ready to pursue a bachelor鈥檚 degree?
Burns: Four years ago, we began offering certifications embedded in our degree programs to help students showcase the skills and competencies they were gaining throughout their degree program. Just this last year, we also began offering certificates outside of our degree programs with the idea that career advancement can be gained through the completion of certificates that can later stack into a degree. This has helped us serve individuals who are not considering a bachelor鈥檚 degree right now but may find a degree beneficial in the future as they progress in their career.