Best Degrees for Entrepreneurs
What traits make a successful entrepreneur? The good ones march to their own beat. They jump on trends before the pack and seize opportunities that make others squirm. They are charismatic and inspiring. They have passion, courage, and exceptional business instincts.
A myth, however, is that a college education doesn鈥檛 make a difference 鈥� despite what the careers of famous-dropouts like Gates and Jobs might lead us to believe.
In fact, entrepreneurs are more likely to have at least a bachelor鈥檚 degree than the rest of the nation. According to the US Census Bureau, 44 percent of business owners have a bachelor鈥檚 degree or higher, compared to about a third of the general adult population.
Here鈥檚 a list of degree programs well-suited for those exceptional folks with the entrepreneurial spirit:
Marketing management.
The first step to making profit is getting the word out about what your company does. To build brand awareness and attract customers, you need to know how to spread your message. A marketing degree will teach you how to convey the advantages of your product or service to your target audience. You鈥檒l learn the art and science of creating a brand, spotting competitive advantages, and using a variety of media to reach customers.
Accounting.
Smart money management is an important part of running a business, but it can tricky territory to navigate. For entrepreneurs, a strong understanding of accounting can give them a leg up on their competitors.
Those who鈥檝e earned a bachelor鈥檚 in accounting know how to use Generally Accepted Accounting Principles (GAAP), ledgers, and journals to perform tasks to keep companies on sound financial footing. A bachelor鈥檚 degree is also the first step toward CPA certification.
Business management.
What should aspiring entrepreneurs do when they have great ideas but need to build their business acumen? A business management degree program teaches the foundational skills needed to run a successful company. Those include strategy, communication, and ethics. Graduates have a powerful understanding of organizational behavior and operational principles necessary to achieve results.
Master of business administration (MBA).
The best business leaders never stop sharpening their skills, and a Master of Business Administration is a great way to take your talents to the next level.
Commonly known as an MBA, that degree is excellent for individuals who want to further develop their knowledge of business, management, and strategy. It emphasizes the principles of effective management and leadership that maximize performance and improve the bottom line. MBA鈥檚 are graduate-level degrees; if you earn one, you鈥檒l stand out and be well-equipped to conquer the world.
