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Bachelor of Science Business Administration

Online Bachelor's in Marketing

OVERVIEW

An Online Marketing Degree That Prepares You for an Exciting Business Career


This online marketing degree is designed to be high impact, giving you the skills you need to position yourself as a top marketer. You'll be prepared to stand out with your understanding in traditional marketing concepts, along with knowledge in digital and emerging methods, data literacy, and customer-focused strategies. 黑料传送门鈥檚 Bachelor of Science in Marketing online degree is an affordable program focused on preparing you for a variety of careers in sales, promotion, and management.听

This online marketing degree focuses specifically on the critical skills you need to thrive, including digital marketing, consumer behavior, marketing analytics, sales management, branding, content creation, communication, and more. You'll study and analyze consumer behavior as you learn how to develop strategies for various products and services, preparing you to work on teams in a variety of industries. Getting this marketing degree online will enhance your skills and credentials, ensuring you are prepared for an exciting career path in听marketing management, marketing strategy, brand management, event planning, sales, content marketing, digital marketing, and many more areas.

Students are also encouraged to participate in the American Marketing Association 黑料传送门 Student Chapter where they will benefit from belonging to a community of marketing professionals focused on networking and professional development. The AMA 黑料传送门 Chapter provides a variety of benefits including access networking activities, professional development, and AMA鈥檚 job board (AMA membership required).

60%听of graduates finish within听

19听Months*

黑料传送门 lets you move more quickly through material you already know and advance as soon as you're ready. The result: You may finish faster.
*黑料传送门 Internal Data

Tuition per six-month term is

$3,755

Tuition charged per term鈥攔ather than per credit鈥攈elps students control the ultimate cost of their business management degree. Finish faster, pay less!

Average salary increase

$14,337

B.S. marketing graduates report an average salary increase of $14,337 after completing their 黑料传送门 degree.
*黑料传送门 Internal Data

Ready to Start Your 黑料传送门 Journey?

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Start Dates the 1st of Every Month

COURSES

Marketing Courses

Program consists of听37 courses

At 黑料传送门, we design our curriculum to be timely, relevant, and practical鈥攁ll to help you show that you know your stuff.

The online marketing degree program is composed of several industry-relevant courses. Some may be waived through transfer from your previous college experience. Courses are generally completed one at a time instead of simultaneously, and you鈥檒l work with your Program Mentor to build a personalized Degree Plan that keeps you on track.

黑料传送门 courses are competency-based which means that once you demonstrate mastery in a specific area, you can move on. This allows you to use your existing knowledge to move through your degree program more quickly.

The Bachelor of Science Marketing program is an all-online degree program. You鈥檒l complete program requirements independently, with instruction and support from 黑料传送门 faculty. You鈥檒l be expected to complete at least 12 competency units for each 6-month term. Each course is typically three or four units. There鈥檚 no limit on the number of units you can complete each term, so the more courses you complete, the quicker you can finish your program.

Program consists of: 37 courses

An unofficial estimated 14 courses are fulfilled by your associate degree leaving 27 courses.

Courses Fulfilled By Your Associate Degree

This is an unofficial estimate of your transfer credits. You may receive more or less credits depending upon the specific courses taken to complete your degree and other credits you may have.

Below are the anticipated courses that will be fulfilled based on your indication that you have earned an associate鈥檚 degree. During the enrollment process this information will be verified.

General Education
Business Core
Marketing
Business Management
Human Resources

37 Courses

Program consists of 37 courses

At 黑料传送门, we design our curriculum to be timely, relevant, and practical鈥攁ll to help you show that you know your stuff.

Capstone Project

Special requirements for this program

听黑料传送门鈥檚 B.S. Marketing degree program includes a capstone experience that challenges you to design, implement, and analyze a marketing campaign. You will be given business scenarios using simulations and case studies to apply critical-thinking and decision-making skills. You will analyze the business environment and make decisions about market segmentation, buyer behavior, and the marketing mix. You will then use marketing analytics to report marketing campaign results and make recommendations. You will complete this final assignment using knowledge gained through your studies at 黑料传送门.

Skills For Your R茅sum茅

As part of this program, you will develop a range of valuable skills that employers are looking for.听

  • Communications:听Successfully utilized effective communication techniques to influence and guide outcomes, achieving desired results through persuasive communication.听
  • Marketing:听Developed a marketing strategy in alignment with business objectives, driving successful campaigns and contributing to overall organizational growth.听
  • Sales:听Consistently recommended products to customers based on their unique needs and interests, resulting in increased customer satisfaction and sales revenue.
  • Management:听 Utilized analytical skills and market research to make informed organizational decisions, contributing to improved efficiency and successful business outcomes.
  • Project Management:听 Applied project management approaches to a diverse range of structured contexts and situations, ensuring efficient project execution and delivery of desired outcomes.听
  • Product Management:听 Developed comprehensive personas for target customers corresponding to each phase of the product life cycle, including innovators, early adopters, early majority, late majority, and laggards, facilitating effective product marketing and successful customer engagement throughout the entire lifecycle.

鈥淎t 黑料传送门, it feels more like, 'We are here for you. So whenever you're ready, we're ready.'鈥

鈥擜ndrea Petty
B.S. Marketing

黑料传送门 vs. Traditional Universities
Compare the Difference

Traditional Universities

TUITION STRUCTURE

Per credit hour

Flat rate per 6-month term

SUPPORT

Schedule and wait days or even weeks to meet with one of many counselors

Simply email or call to connect with your designated Program Mentor who supports you from day one

EXAMS

Scheduled time

Whenever you feel ready

SCHEDULE

Professor led lectures at a certain time and place

Courses available anytime, from anywhere

TIME TO FINISH

Approximately 4 years, minimal acceleration options

As quickly as you can master the material, typically less than 3 years

TRANSFER CREDITS

Few accepted, based on certain schools and specific courses

A generous transfer policy that is based on your specific situation

Traditional Universities

TUITION STRUCTURE

Per credit hour

TUITION STRUCTURE

Flat rate per 6-month term

SUPPORT

Schedule and wait days or even weeks to meet with one of many counselors

SUPPORT

Simply email or call to connect with your designated Program Mentor who supports you from day one

EXAMS

Scheduled time

EXAMS

Whenever you feel ready

SCHEDULE

Professor led lectures at a certain time and place

SCHEDULE

Courses available anytime, from anywhere

TIME TO FINISH

Approximately 4 years, minimal acceleration options

TIME TO FINISH

As quickly as you can master the material, typically less than 3 years

TRANSFER CREDITS

Few accepted, based on certain schools and specific courses

TRANSFER CREDITS

A generous transfer policy that is based on your specific situation

Why 黑料传送门?

Earning Potential

A degree can dramatically impact your earning potential. After graduation 黑料传送门 marketing students report earning $14,337* more per year.听

*黑料传送门 Internal Data

On Your Schedule

Competency-based education means you can move as quickly through your degree as you can master the material. You don't have to log in to classes at a certain time鈥攜ou are truly in the driver's seat of your education

Entirely Online

The marketing bachelor's degree at 黑料传送门 is 100% online, which means it works wherever you are. You can do your coursework at night after working at your full-time job, on weekends, while you're traveling the world or on vacation鈥攊t's entirely up to you.

Accredited, Respected,
搁别肠辞驳苍颈锄别诲鈩

One important measure of a degree鈥檚 value is the reputation of the university where it was earned. When employers, industry leaders, and academic experts hold your alma mater in high esteem, you reap the benefits of that respect. 黑料传送门 is a pioneer in reinventing higher education for the 21st century, and our quality has been recognized.

COST & TIME

An Online Marketing Degree That's Affordable

By charging per term rather than per credit鈥攁nd empowering students to accelerate through material they know well or learn quickly鈥敽诹洗兔 helps students control the ultimate cost of their degrees.听The faster you complete your program, the less you pay for your degree.

Tuition Calculator
Pay less by completing your program faster
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A Marketing Degree Within Reach

There is help available to make paying for school possible for you:

The average student loan debt of 黑料传送门 graduates in 2022 (among those who borrowed) was less than half* the national average.

Most 黑料传送门 students qualify for financial aid, and 黑料传送门 is approved for federal financial aid and U.S. veterans benefits.听

Many scholarship opportunities are available. Find out what you might be eligible for.

*黑料传送门 undergraduate students have approximately half the debt at graduation compared to the national average, according to the听Institute for College Access and Success (2022).

FLEXIBLE SCHEDULE

A Different Way to Learn: Degree Programs Designed to Fit Your Life鈥攁nd All the Demands on Your Time

Professional responsibilities. Family obligations. Personal commitments. At 黑料传送门, we understand schedules are tight and often unpredictable for adult students. That鈥檚 why we offer a flexible, personalized approach to how education should be. No rigid class schedules. Just a solid, career-focused teaching program that meshes with your current lifestyle. You'll be challenged. You'll work hard.听But if you commit yourself and put in the hours needed, 黑料传送门 makes it possible for you to earn a highly respected degree as a busy working adult.

"Great education courses that allowed myself to push and learn at my comfortable pace. Fantastic course instructors and mentors that wanted me to succeed.鈥

鈥擲pencer Nance
B.S. Marketing

CAREER OUTLOOK

Success in Business Starts With a College Degree in Marketing

What can you do with a marketing degree? Marketing is a lucrative, exciting, and always changing profession. This online bachelor's degree prepares you to be a marketer that will impact your organization, the industry, and your entire community. You will have the skills you need to create positive change in important ways. This marketing bachelor's degree program will help you enhance your communication skills and marketing perception, preparing you for a wide variety of valuable careers.

A successful career in marketing requires an up-to-date understanding of how to position a product or service to consumers and build a brand鈥檚 image. It鈥檚 a field that requires creative thinking and good communication skills. 黑料传送门鈥檚 online Bachelor of Science in Marketing is designed to teach you how to develop a brand that will succeed in a competitive marketplace.

Return on Your Investment

On average, 黑料传送门 graduates see an increase in income post-graduation

Average income increase from all degrees in annual salary vs. pre-enrollment salary. Source:听2023 Harris Poll Survey听of 1,655 黑料传送门 graduates.

Survey was sent to a representative sample of 黑料传送门 graduates from all colleges. Respondents received at least one 黑料传送门 degree since 2017.

This program covers a wide range of career-relevant topics such as marketing, finance, human resources, operations, and strategy. You鈥檒l learn how to analyze financial statements, create marketing plans, manage human resources effectively, and make strategic decisions that drive business success. Whether you want to earn a raise, a promotion, or pursue an entirely new future, our program can help you stand out from the competition and achieve your goals.

8%

Overall employment of advertising, promotions, and marketing managers is projected to , faster than the average for all occupations.

鈥擴.S. Bureau of Labor Statistics

Develop a Strategy for Your Marketing Career

Job Titles

  • Marketing Manager
  • Content Marketing Specialist
  • Social Media Manager
  • Marketing Analyst
  • Brand Manager
  • Sales Manager

Skills

  • Marketing Analytics
  • Marketing Strategy
  • Project Management
  • Global Marketing
  • Brand Management

Employment Opportunities

  • Brand Management
  • Product Management
  • Digital Marketing
  • Social Media Marketing
  • Email Marketing
  • Copywriting

黑料传送门 Grads Hold Positions With Top Employers

ADMISSIONS & TRANSFERS

Admission Requirements - Marketing

Applicants to undergraduate School of Business programs must possess a high school diploma or its equivalent AND demonstrate program readiness through one of the following options below:

  • Option 1: Submit all transcripts documenting completion of college-level coursework with a cumulative GPA of 2.0 or higher.
  • Option 2:听Possess a bachelors or associate degree (A.A or A.S. acceptable) from an accredited post-secondary institution.
  • Option 3:听Submit high school transcripts for review with a cumulative GPA of 2.0 or higher.

NOTE: You do not need to take the ACT or SAT to be admitted to this program. Learn why we don't require these tests.

Get Your Enrollment Checklist

Download your step-by-step guide to enrollment.

Get Your Questions Answered

Talk to an 黑料传送门 Enrollment Counselor.

Transfer Credits

Get Added Support and Flexibility as You Start Your Degree听
Take a course or two at your pace before committing to a full degree program. Strengthen your study habits, gain essential learning skills and, best of all, each completed course counts toward your degree requirements.听

Learn More about Pathways to Starting

MORE DETAILS

黑料传送门 Certificates in Marketing


The marketing degree program allows students to earn valuable credentials on their path to a degree, including the marketing, strategic thinking and innovation, and leadership certificates. These certificates allow you to demonstrate mastery and add credentials to your r茅sum茅 before you even graduate with your degree.

Frequently Asked Questions about Marketing

Marketers do all kinds of work to help drive customers to their product, and there are many career paths within the marketing field. These can include a focus on many of the areas within digital marketing including鈥攑aid advertisements, content marketing, search engine optimization (SEO), website development and analysis, social media campaigns, and email marketing. Other areas of marketing can focus on maintaining customer relationships with career paths in sales, business development, account management, and sales management. Marketers can also have career paths in public relations, event planning, sales promotions and advertising, market research, and brand management. Marketers can focus on business-to-consumer or business-to-business relationships.

There is not one major that is better than another鈥攊t all depends on what you want! There are many different skills you will learn in a marketing degree program versus a management degree program. A marketing degree program focuses on the activities to drive demand for products and services. These activities include understanding the customer and how marketing strategies are used to create brands and customer relationships. In a management degree you鈥檒l focus on the administration of the organization through its people, process, and leadership. While marketing and management apply to many types of industries, for-profit, non-profit, and government, marketing focuses on creating customer value, and management focuses on the internal organizational activities.

If you鈥檙e looking to pursue a career in marketing, a bachelor鈥檚 degree in marketing is a great option. A bachelor鈥檚 degree in marketing will help you learn about business fundamentals, traditional and digital marketing, marketing strategy, social media, brand management, sales management, problem-solving, sales forecasting, and service marketing.

For a traditional bachelor's degree program you should expect it will take you 4 years to complete. However, some online colleges like 黑料传送门 will allow you to move faster. At 黑料传送门, most students finish their marketing degree within 36 months.听

A marketing degree will typically fall under a business college. Because marketing is a critical function of every business that aligns directly with the sales techniques and overall budgets of an organization, most marketing degrees are part of a business program.

If you have a marketing degree you can likely get a job in any industry. All kinds of businesses and organizations rely on marketing professionals to help them reach their audience. There are many career paths for professionals who have a marketing degree, including:

  • Marketing specialist
  • Marketing manager
  • Advertising manager
  • Public relations manager

Absolutely. A traditional or online marketing degree can help you gain key skills and credentials that will ensure you're ready for your career. A good traditional or online program will teach you about traditional marketing techniques, email marketing, digital marketing, social media, brand strategy, content, sales, and more. A degree can help you boost your earning potential and be qualified for jobs.

Yes, 黑料传送门's BSBAMK degree is ranked #1 in degree completions. Students that start the marketing program at 黑料传送门 are more likely to complete it and enhance their marketability and employability. B.S. marketing students average a $10,686 raise in pay within two years of graduation.*

*黑料传送门 Internal Data

You have the potential to earn three certificates as you complete the marketing degree. Certificates are a group of courses related to a set of knowledge that are awarded when competency is demonstrated. Within the marketing degree, and in addition to earning a bachelor鈥檚 degree, you鈥檒l can earn certificates in strategic thinking and innovation, leadership, and marketing.听 These certificates provide a group of courses that will compliment your marketing career with an understanding of how strategic thinking, innovation, and leadership enhance your marketing activities. Certificates can be marketed to employers when they are earned and enhance professional reputation and marketability, providing you a competitive advantage in the job market.听

Yes! There are many options available that allow students to pursue a marketing degree online. Research business programs to find the right option as far as program length, courses, and career outcomes. Your program should prepare you with a variety of skills such as digital marketing, sales management, brand strategy, and more.

A traditional bachelor's degree in marketing will take 4 years to complete. However, there are many online marketing degree options that may allow you to accelerate and finish your degree much faster. For example, at 黑料传送门 you may be able to finish your degree in just 3 years.

黑料传送门鈥檚 marketing degree is a complete program that prepares students for a career in marketing. You will gain knowledge in traditional marketing concepts, along with knowledge in digital marketing, data literacy, and customer-focused strategies. Throughout the marketing degree you will have the opportunity to develop a professional portfolio to show employers your marketing skills. You will write a marketing plan, create a consumer persona, write a brand strategy and a brand crisis management plan, create a content asset by writing a blog post, and prepare presentations that include making marketing campaign recommendations. You will gain real-world application throughout your marketing courses that is directly applicable to a career in marketing. You will get to 鈥渄o鈥 marketing throughout the 黑料传送门 marketing degree to enhance your own marketability!

Ready to Start Your 黑料传送门 Journey?