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What Does a Content Marketing Specialist Do?

Depending on the company, industry, and seniority of a content marketing specialist, their day-to-day responsibilities can vary. Overall, a typical workday may include:听

• Creating content:听Content creation is about understanding how people think and knowing how to write to them. A successful content specialist spends time learning about the consumer鈥檚 behavior and psychology, often referred to as the 鈥渂uyer persona,鈥� and creating a writing voice that aligns with their employer鈥檚 brand and speaks directly to the consumer.
• Optimizing new and existing content:听Once the content is written, it needs to be optimized for customers to find. Content marketers depend on SEO tools and knowledge to improve a brand鈥檚 search engine results pages (SERPs) for new and existing content.听
  
• Editing and ensuring adherence to a style guide:听A style guide ensures that content remains consistent in tone, word choice, usage rules, etc. A content marketer relies on the style guide to properly edit and proofread their writing.
  
• Creating an editorial calendar:听An essential aspect of content marketing is publishing consistent content to develop a familiar relationship with the target audience. Content marketers depend on short- and long-term planning via an editorial calendar to stay on top of deadlines and publications.
  
• Publishing and promoting content:听After content is created, optimized, and edited, it needs to be published and promoted on specific platforms and at specific times to reach the highest number of consumers. Content specialists utilize various publishing tools, such as Medium or Mailchimp, to deliver content.
  
• Monitoring and analyzing content:听Content marketers must regularly consider the data analytics from marketing campaigns. These can include website traffic, page views, email subscriptions, conversion rates, and more. They must also be able to communicate those results to managers and executives within a company.
  
• Researching competitors:听To produce superior content, content marketers spend time researching and determining where there is a hole in the market. By looking at competitors, they can determine if a need is being missed and strategize ways to reach those customers.听
  
• Preparing content marketing plans:听Marketing plans create a framework to manage large amounts of content and the various digital channels where that content will be distributed. Content marketing specialists often work with other professionals, such as brand managers and data analysts, to establish a successful plan.听