OVERVIEW
What is a Marketing Analyst?
听
Marketing analysts have a keen understanding of customer needs and make recommendations for new or improved products and services. They assist in developing marketing strategies through various media channels. A marketing analyst's strong analytical skills and creative insights make them perfectly suited for this role. If this sounds like something you鈥檇 succeed at, keep reading to learn everything you need to know to pursue a career as a marketing analyst.
RESPONSIBILITIES
What Does a Marketing Analyst Do?
Marketing analysts spend the bulk of their time collecting, sorting, and analyzing marketing performance and market data. Their day-to-day responsibilities include:
- Collecting data on competitors鈥櫶�marketing tactics, sales prices, and product/service distribution.
- Gathering and analyzing data听related to market conditions and consumer demographics.
- Researching customers鈥櫶�opinions, buying habits, preferences, wants, and needs.
- Creating and evaluating听methods for gathering data, including surveys, interviews, questionnaires, and opinion polls.
- Developing tactics and metrics听to assess the effectiveness of existing marketing, advertising, and communications programs.
- Monitoring and forecasting听marketing trends and identifying opportunities for new initiatives and promotions.
- Converting complex data findings听into understandable text, tables, graphs and data visualizations.
- Working with internal departments听(such as customer success) to disseminate reports to clients and management.
- Collaborating听with pollsters, data scientists, statisticians, and other marketing professionals.
EDUCATION & BEST DEGREES
How Do I Become a Marketing Analyst?
To pursue this career path, you鈥檒l almost certainly need a degree, as听听of marketing analysts hold a bachelor鈥檚 degree and 15% also have master鈥檚 degrees. Here is a step-by-step guide to becoming a marketing analyst:听
- Earn a bachelor鈥檚 degree in marketing:听The first step to working as a marketing analyst is seeking a听bachelor鈥檚 degree in marketing. This is likely the most crucial step in the journey to starting your career. In this degree program, you鈥檒l learn about marketing, business management, and IT fundamentals, and take a litany of courses that will later come in handy when you鈥檙e working as a professional marketing analyst.
- Develop your skills:听To succeed in their field, marketing analysts need strong analytical skills, which you should focus on developing in your first role. You鈥檒l use Excel, R, SAS, SPSS, and other statistical software. You may also find it advantageous in the job market to learn programming languages, especially SQL. It鈥檚 likely that you鈥檒l use this tool daily in order to create data reports. Your bachelor鈥檚 degree coursework will be directly applicable in your daily work, and you鈥檒l have the opportunity in entry-level jobs to practice and learn more. You don鈥檛 need to wait until you graduate to try your hand in a professional setting. Seek summer internships while still in school and start getting job experience even before you鈥檝e finished your degree.
- Earn a master鈥檚 degree in marketing or a related field:听A smart but non-essential step is gaining your听master鈥檚 degree in marketing听or a听master鈥檚 degree in business administration听(MBA). During such a graduate program, you鈥檒l gain an expert knowledge in marketing, management, leadership, economics, finance, and accounting.听
Best Degrees for a Marketing Analyst
Business
Marketing 鈥� B.S.
For those who want to lead brands and steer consumer markets:...
For those who want to lead brands and steer consumer markets:
- Time: 60%听of graduates finish within 19 months.
- Tuition:听$3,755 per 6-month term.
- Courses: 37 total courses in this program.
Skills for your r茅sum茅 you will learn in this program include:听
- Communication
- Marketing
- Sales
- Management
- Project Management
- Product Management
Marketing is a creative and exciting field鈥攁nd one where an undergraduate degree will open better opportunities.
Business
Master of Business Administration
The flexible MBA program you need, focused on business management,...
The flexible MBA program you need, focused on business management, strategy, and leading teams:
- Time:听Graduates can finish in 12 months
- Tuition:听$4,755 per 6-month term
- Courses: 11 total courses in this program
Skills for your r茅sum茅 you will learn in this program include:听
- Leadership strategies
- Talent management
- Communication
- Data collection and interpretation
- Financial statements
Our competency-based model gives you an innovative learning experience you won't find anywhere else鈥攁nd our MBA grads tell us they loved accelerating their program to see a faster ROI.
Business
Marketing 鈥� M.S.
Two online marketing master's degree options with a focus on either...
Two online marketing master's degree options with a focus on either digital marketing or marketing analytics.
- Time:听61%听of graduates finish 黑料传送门 master's programs in 18 months
- Tuition:听$4,755 per 6-month term
- Courses:听10 total courses in this program
- Specialization:听Students choose from two specializations to focus their marketing studies on digital marketing or marketing analytics
Skills for your r茅sum茅 that you will learn in this program:
- Management
- Strategic Planning
- Digital Marketing Analytics
- Presentations
- Market Research
- Communications
A marketing master's degree will help you prepare for a wide range of exciting marketing careers.
How Much Does a Marketing Analyst Make?
$63,920
The U.S. Bureau of Labor Statistics (BLS) reports a median annual market research analyst salary of听听per year. This equates to $30.73 an hour. The top 10% of听 professionals in this field earn more than听听while the lowest 10% earn less than听.
What Is the Projected Job Growth?
19%
According to the BLS, between the years of 2021 and 2031, market research analyst jobs are projected to grow by 19%, which is much more than for the average profession.
SKILLS
What Skills Does a Marketing Analyst Need?
Marketing analysts require a variety of hard and soft skills in order to perform their job effectively.
A successful marketing analyst possesses:听听
- Proficiency in marketing research and data analysis.
- Excellent analytical skills
- High degree of business acumen.
- Strong organizational, communication, and presentation skills.
- Proven ability in handling concurrent projects with attention to detail and accuracy.
Our Online University Degree Programs Start on the First of Every Month, All Year Long
No need to wait for spring or fall semester. It's back-to-school time at 黑料传送门 year-round. Get started by talking to an Enrollment Counselor today, and you'll be on your way to realizing your dream of a bachelor's or master's degree鈥攕ooner than you might think!
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