OVERVIEW
What is a Sales Representative?
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A sales rep interacts directly with customers throughout all phases of the sales process. They鈥檙e responsible for identifying a customer鈥檚 needs, pitching relevant products or services, and ensuring they have a positive experience from start to finish. In some cases, a sales agent will cold call prospects they find through business directories or client referrals. Other times, 鈥渨arm鈥 leads that have already expressed interest will be sent to them by their company鈥檚 marketing team. Being successful requires a mix of both building and maintaining customer relationships and consistently seeking new business opportunities.听
A sales representative is typically expected to reach a particular sales quota each month. And as we just mentioned, the level of income you make in this career largely depends on your abilities and work performance. If you鈥檙e the type of person that wants to 鈥渃ontrol your own destiny鈥 rather than working for a traditional salary, this is a career to consider.听
RESPONSIBILITIES
What Does a Sales Representative Do?
A sales representative's job description can vary somewhat from company to company. But here鈥檚 a list of common day-to-day responsibilities:听
- Selling products or services to customers, and representing the brand. This can include asking questions to pinpoint the best offerings, giving demos or presentations, and maintaining customer relationships.
- Reaching out to potential leads through a variety of channels, such as email, phone, text, and social media.
- Negotiating with leads and using persuasion techniques to overcome objections and landing deals that are beneficial to the company, while also providing customers with optimal value.听
- Submitting and processing orders to ensure customers receive the products or services they request on time.听
- Participating in company meetings with sales managers and other sales reps. This usually involves providing a recap of recent results and accomplishments to show they鈥檙e hitting their quotas.听
Note that because the sales industry is constantly evolving, another part of the sales rep job description is sometimes participating in ongoing training and workshops, as well as attending networking events. This ensures a rep鈥檚 skill set is up-to-date, they have a firm comprehension of industry trends, and maintain a strong network.
Where Do Sales Representatives Work?
A few specific types of organizations and departments where sales reps may work include:
-B2B sales:听where they sell to other businesses. These sales representatives help clients find solutions that help them grow and improve their business operations and boost revenue.听听
-B2C sales:听where they sell to individual customers. These sales agents focus on selling directly to end-users.听
-Inside sales:听where a rep works out of their office (either on-site or at home) and sells through email and phone.听听and has grown 15 times faster than outside sales.听
-Outside sales:听where a rep meets with prospects in person face-to-face. This often involves having a particular territory a rep is responsible for maintaining.
EDUCATION & BEST DEGREES
What Education Does a Sales Representative Need?
Some sales representative positions may not require employees to have a formal degree, and a basic high school diploma is enough to get hired. However, most experts agree that it鈥檚 ideal for prospective sales representatives to have at least a bachelor鈥檚 degree in business or marketing as it opens more doors. A听marketing bachelor's degree program, for example, focuses on critical skills such as sales management, consumer behavior, communication, and branding that鈥檚 perfect for becoming a sales representative.
If you鈥檙e looking for a more advanced degree that can potentially lead to a leadership role at some point in the future, you may want to opt for a master鈥檚 degree. A听master of business administration听or even a听master of science management and leadership听are two great options to consider, as they can provide access to professional networks, practical experiences working with real-world business challenges and scenarios, and a higher-level understanding of business principles and leadership strategies needed to succeed.听
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How Much Does a Sales Representative Make?
$61,081
Sales reps in the bottom 10% earned $40,536 per year as of April 2021, while those in the top 10% earned $71,307. This should give you a basic idea of the high and low averages. However, most earned somewhere between $51,000 to $70,000 as of Julyl 2023, with the听
Several factors determine what you can ultimately earn, including:
-Location:听Reps in larger markets can generally expect to earn more than those working in smaller ones.
-Level of education:听Having a degree tends to lead to higher earnings.
-Certifications:听Having certifications like the ones previously mentioned increases your earning potential.
-Years of experience:听The more experience you have, the more you can expect to make.
What Is the Projected Job Growth?
2%
There are a few factors that influence the demand and opportunities for individuals working as sales reps, such as market trends, macroeconomic factors, major employers (e.g. government), and sociological changes. According to the BLS, there鈥檚 a听听in this position from 2019-2029. And by 2028,听20,000 sales representative jobs听are expected to open up in the U.S. alone.听
While that number is slower than average, there should still be ample opportunity, especially for those working in inside sales. Research has found that for every one outside sales representative that gets hired, roughly听. With rapid advancements in technology like CRM platforms and video conferencing software, inside sales reps are most in-demand at the moment, which makes this a particular area of sales to focus on when pursuing this career.听
SKILLS
What Skills Does a Sales Representative Need?
There are a wide array of skills that contribute to the success of sales reps, but here are some of the most important:
- Strong interpersonal skills.听Sales reps need a mix of both verbal communication and listening skills and have the ability to articulate how a product or service works to leads.
- Critical thinking skills.听They must be able to diagnose a prospect鈥檚 problems and quickly come up with relevant solutions for the right price.
- Presentation skills.听Product or service demos are often an integral part of this position, and reps must be able to concisely explain the core features and benefits to prospects.
- Negotiation.听Sales representatives constantly face objections and concerns from leads and must be well adept at negotiating deals.
- Relationship management.听They must also be skilled at building, nurturing, and in some cases, sustaining long-term relationships to ensure a positive customer experience.
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