OVERVIEW
What is an Analytics Manager?
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An analytics manager is an individual responsible for gathering, assessing, and packaging data to help businesses learn from the information they collect. First, you will be responsible for helping companies collect all types of useful data, including customer purchase trends, website metrics, and product-related details.
Once you have collected enough information, you will thoroughly examine data sets to identify patterns. These patterns might indicate the most popular web pages, products purchased most frequently, and customer types most likely to purchase.
Sometimes referred to as a 鈥渄ata manager,鈥� an analytics manager typically requires an undergraduate degree. Some analytics managers might also need to obtain a master鈥檚 degree, in addition to a few field-specific certifications.
RESPONSIBILITIES
What Does an Analytics Manager Do?
The responsibilities of an analytics manager vary depending on the clients you serve. On some days, you might help clients install data collection methods to capture valuable information. On other days, you might spend time analyzing data sets or presenting conclusions to executives in user-friendly reports.
The specific responsibilities of an analytics manager can include:
- Installing data collection processes听on client websites and storefronts to help collect useful information.
- Segmenting data into useful data sets.
- Drawing conclusions from collected data,听often through proven data analysis techniques or applied statistical models.
- Reporting on trends or patterns听in collected data.
- Researching any updates in data collection methods or assessment techniques听that can be deployed to benefit clients.
- Training other analytics managers.
- Ensuring the accuracy of all collected data.
- Auditing data collection methods听to ensure that 100% of data is collected correctly and ethically.
These and other responsibilities keep an analytics manager busy each day as they work to keep companies constantly informed on the success of their products or services.
EDUCATION & BEST DEGREES
What Education Does an Analytics Manager Need?
You can begin an analytics manager career as soon as you satisfy a few educational requirements. First, you鈥檒l need to obtain a听bachelor鈥檚 degree in data analytics, or in a closely-related field. This type of bachelor鈥檚 degree will help you gain a fundamental understanding of data sets and how to work with them. You鈥檒l need to know about managing this data accurately in order to help your company.
A听听can further improve your understanding of several key analytics fields and will make you eligible for several听analytics career options. You鈥檒l fully develop skills in data mining, acquisition, and analysis to complete a skill set that fully qualifies you for employment. Every day, you鈥檒l depend on these taught skills to fulfill all aspects of your analytics management role.
What Degrees are Best for an Analytics Manager?
Technology
Data Analytics 鈥� B.S.
Lean into data, and walk away with a cutting-edge online degree:...
Lean into data, and walk away with a cutting-edge online degree:
- Time:听62% of graduates finish within 36 months.
- Tuition and fees:听$3,835 per 6-month term.
- Courses:听39 total courses in this program.
Certifications in this program at no additional cost include:
- AWS Cloud Practitioner
- CompTIA Data+
- CompTIA Project+
- Udacity Nanodegree鈥攁 unique, highly recognized credential designed to prepare you for a career in data science
- MSI Change Management (Optional Certification)
- Certiprof Design Thinking Professional Certificate (Optional Certification)
Skills for your r茅sum茅 that you will learn in this program:
- Data management
- Data wrangling
- Statistical analysis
- Visualization
- Leadership and management听
- Model deployment & storytelling
Technology
Data Analytics 鈥� M.S.
Lead businesses with strong analysis skills:...
Lead businesses with strong analysis skills:
- Time:听61% of graduates finish within 20 months.
- Tuition:听$4,520 per 6-month term.
- Courses:听11 total courses in this program.
This program consists of three specialization areas which allow you to gain specific experience and skills that will benefit your future career. You can choose from data science, data engineering, and decision process engineering specializations to enhance your degree.
Skills for your r茅sum茅 that you will learn in this program:
- Data Modeling
- Big Data
- Business Intelligence
- Data Quality
- SQL
- Python
How Much Does an Analytics Manager Make?
$102,461
The exact income of an analytics manager can vary based on factors that often include your employer, employer鈥檚 location, years of experience, education, and active certifications. On average, the听听is $102,461, with a range of roughly $72,000 to $134,000 earned each year.
What Is the Projected Job Growth?
14%
As companies seek to understand and use their data, the job outlook for analytics managers should remain positive over the next decade. From 2020 to 2030,听. This forecasted growth rate is much faster than the average across all occupations.
SKILLS
What Skills Does an Analytics Manager Need?
As an analytics manager, you鈥檒l depend on a wide skill set. Whether you鈥檙e gathering data, identifying patterns in collected information, or generating user-friendly data reports, your skills are geared toward informing all business decisions.
The skills an analytics manager needs can include:
- Data platforms.听The ability to deploy data collection strategies across a company鈥檚 existing platforms in ways that aggregate data for easy analysis.
- Data analysis.听The ability to assess data sets in search of meaningful patterns that can inform future operations.
- Data reporting.听The ability to summarize major findings from data analysis and create user-friendly reports for consumption by company representatives and executives.
- Platform auditing.听The ability to comprehensively review a company鈥檚 current websites and storefronts to identify how well data is tracked, stored, protected, and used.
- Statistical modeling.听The ability to create and implement statistical models that can identify trends, dismiss outliers, and integrate with current data collection platforms and analysis programs.
- Problem-solving.听The ability to solve problems at every stage of the data collection and data analysis processes.
- Interpersonal communication.听The ability to correspond effectively with fellow analytics managers, in addition to any company representatives.
- Instruction.听The ability to train any new hires in your current methods of data analysis.
These skills and others help analytics managers to contribute to a company鈥檚 success by providing useful information on how customers interact with products and services.
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