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Advertising Degree Job Options

Marketing degrees can prepare you for many of the same positions that an advertising degree can. Here is a short list of examples:

• Advertising directorsÌýoversee advertising operations. They establish advertising goals, determine budgets, monitor work, collaborate with art directors to design ads, and measure the success of advertising campaigns. Advertising directors earn a median salary ofÌý.
• Social media managersÌýare responsible for representing a company on all social media platforms. They act as the voice of the brand, create content to build relationships with current and prospective customers, and measure social media ROI. Social media managers earn an average salary ofÌý.
• Public relations specialistsÌýare tasked with creating and maintaining a positive public perception of a brand. They write press releases, build relationships with news syndicates, and develop strategies to support their marketing goals. Public relations specialists earn an average salary ofÌý.
• Product managersÌýdevelop products and their features based on customer needs. They oversee the strategy, design, production, and go-to-market launch of a company’s product or product updates. Product managers earn an average salary ofÌý.
• DigitalÌýmarketing managersÌýdevelop online marketing strategies to help clients grow and capture new customers. They work as account executives to oversee everything from search engine optimization (SEO), email marketing, and social media to website optimization, building ads, and creating persuasive content. Digital marketing managers earn an annual salary ofÌý.
• CopywritersÌýare in charge of writing the marketing content that’s used in digital marketing strategies. They spend most of their time writing persuasive blog posts, landing pages, social media posts, paid ads, email marketing communications, and implementing SEO findings. Copywriters earn an average salary ofÌý
• Marketing promotions specialistsÌýstrategize and build promotional campaigns for organizations, adhere to advertising budgets, and measure ROI of promotional efforts. They are responsible for building targeted promotional content for multiple marketing channels. Marketing promotions specialists earn $78,000 a year on average.
• Media buyersÌýoversee all media buying activities and make buying decisions based on a number of factors, including market research. They negotiate deals with websites, news channels, social media brands, magazines, and many other platforms for pricing on ad spots. Media buyers earn an average salary of $62,434.
• Promotions directorsÌýcreate in-depth plans for promotions aligned with an organization’s marketing strategy. They research and gather data on the target audience to build effective promotional offers. Promotions directors earn $65,739 a year on average.
• Brand managersÌýensure that a company’s products and services meet the needs of their target customers. They’re responsible for monitoring market trends, assessing competitors, maintaining an organization’s brand promises, and making product recommendations. Brand managers earn $92,938 a year on average.
• Content managersÌýsupervise the creation, dissemination, and strategic activities of building marketing messaging in order to inform and persuade an audience. They use digital marketing software and tools to build effective, SEO-driven content. These professionals work in many settings, including advertising agencies. Content managers earn an average salary of $60,997.
• SEO managersÌýuse digital marketing strategies to link users to a company's products or services. They play an essential role in converting prospects to customers by creating strategically targeted content. SEO managers earn $72,652 a year on average.

Each of these positions can be held with a bachelor’s degree in marketing. However, to hold higher-level positions in marketing roles, we strongly recommend pursuing an MBA degree. The salary averages for these positions are based on entry-level and starting salary data. In all of these roles, you have the potential to earn even more, depending on your years of experience, job performance, skills and certifications, and geographical location.