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MBA vs. MS Marketing
Ready to Level Up In Your Business Career?
Get started on an MBA or MS Marketing from 黑料传送门.
Master of Business Administration or Master of Science in Marketing?聽
When deciding which degree to pursue, it鈥檚 important to keep your eye on the end goal. Instead of asking yourself, 鈥淲hat program should I choose?鈥�, the better question is, 鈥淲hich program best matches my interests and career aspirations?鈥� For instance, if your goal is to become an operations director, you'll find that the curriculum of a Master of Business Administration (MBA) degree will give you a better business foundation than a master鈥檚 in marketing would. Meanwhile, if you鈥檙e interested in becoming a brand manager, then the master鈥檚 degree in marketing is perfect for you. This article will explore the details of both degree paths to help you decide which is a better fit for you.听
What is an MBA?
An MBA degree is a graduate-level program designed for students who want to advance their business careers. The curriculum in this type of degree program is packed with essential learning that鈥檚 vital to your success as a leader, including topics such as management, strategy, finance, and marketing. Getting your MBA is a strategic step if you see yourself in a leadership or management role. 聽
What is an M.S. in Marketing?
A master's marketing degree is a graduate-level program designed to deepen your knowledge of marketing. In this type of degree, you鈥檒l learn advanced marketing concepts and gain the ability to apply them with technical expertise. This will prepare you to take on a variety of advanced roles in sales, promotions, and management.
Who Should Pursue an MBA?
If you're interested in a career leading teams, analyzing numbers, developing strategy, and connecting with an audience, an MBA could be exactly what you're looking for. It can open the door to many management and C-level career opportunities鈥攁nd to some of the highest salaries in the job market.听
Who Should Pursue an M.S. in Marketing?
If you already work in the field of marketing and want to increase your earning potential and opportunity for advancement, this program is a good way to go. It can also be a good fit if you have a general undergraduate degree and want to gain more specific and advanced marketing skills.听
Program Similarities
Business and marketing degrees have some overlap in both their coursework and career outlook. You'll learn similar core skills鈥攕uch as strategic thinking, communication, and leadership鈥攖hat will empower you to help businesses advance and increase their market value. Graduates of both programs enjoy a constant demand for positions and great job satisfaction in many different industries.听
Program Differences
An MBA focuses more on general business principles and dives into topics such as finance and operations, which can help you build a stronger business background. A marketing master鈥檚 degree is more specialized. It teaches you skills that are specific to marketing, including social media, SEO, and market research, which can help you build or grow in your current marketing career.
What Courses are in the MBA Program?
- Managing Organizations and Leading People
- Managing Human Capital
- Management Communication
- Operations Management
- Global Economics聽
- 惭补谤办别迟颈苍驳听
- 础肠肠辞耻苍迟颈苍驳听
- Ethical Leadership聽
- Financial Management聽
- Data-Driven Decision Making聽
What Courses are in the聽M.S. in Marketing?
- Digital Marketing Foundations
- Social Media Marketing
- Marketing in the Digital Era
- Marketing Research
- Marketing Communications and Storytelling
- Product, Price, and Customer Experience
- Email Marketing
- E-Commerce and Marketing Analytics
- Brand Management聽
- Managing Organizations and Leading People
- Strategic Decision-Making
MBA Career Options
Earning an MBA can open doors to management and C-level positions in nearly every industry, from finance to human resources. Completing your MBA will qualify you for roles such as:
MS in Marketing Career Options
With a master's in marketing, you鈥檒l be ready to explore many different career paths, depending on your interests and area of specialization. Here are some of the job titles this program can prepare you for:
Programs at a Glance
Business
Master of Business Administration
The flexible MBA program you need, focused on business management,...
The flexible MBA program you need, focused on business management, strategy, and leading teams:
- 罢颈尘别:听Graduates can finish in 12 months
- 罢耻颈迟颈辞苍:听$4,755 per 6-month term
- Courses: 11 total courses in this program
Skills for your r茅sum茅 you will learn in this program include:聽
- Leadership strategies
- Talent management
- Communication
- Data collection and interpretation
- Financial statements
Our competency-based model gives you an innovative learning experience you won't find anywhere else鈥攁nd our MBA grads tell us they loved accelerating their program to see a faster ROI.
Business
Marketing 鈥� M.S.
Two online marketing master's degree options with a focus on either...
Two online marketing master's degree options with a focus on either digital marketing or marketing analytics.
- 罢颈尘别:听61%聽of graduates finish 黑料传送门 master's programs in 18 months
- 罢耻颈迟颈辞苍:听$4,755 per 6-month term
- Courses:聽10 total courses in this program
- Specialization:聽Students choose from two specializations to focus their marketing studies on digital marketing or marketing analytics
Skills for your r茅sum茅 that you will learn in this program:
- Management
- Strategic Planning
- Digital Marketing Analytics
- Presentations
- Market Research
- Communications
A marketing master's degree will help you prepare for a wide range of exciting marketing careers.
While the choice between getting your MBA or MS Marketing graduate degrees can be a tough one, the good news is both will help you gain valuable management experience that can be applied immediately in a business environment.
Whether your goals relate with a more quantitative focus or to leading people and managing innovation and change鈥攊t really just depends on your experience, your interests, and where you envision yourself in the future.
Why 黑料传送门?
Be Career Ready
Designed with input from healthcare leaders, our accredited programs give you the skills and credentials today鈥檚 employers need. That鈥檚 why 97% of employers said they鈥檇 hire another 黑料传送门 grad.1
1: 2023聽Harris Poll of 300 employers of 黑料传送门 grads.
Get and Keep the Job You Want to Have
85% of 黑料传送门 graduates are employed in their degree fields鈥攁nd 87% are employed full-time.2
2: 2023聽Harris Poll聽of 1,655 黑料传送门 grads.
Save Money
With flat-rate tuition that is 47% lower than the national average3 and generous need-based scholarships, our degrees are an excellent investment that you can afford.
3: National rates reported by the聽. 黑料传送门 average rate does not include rates for 黑料传送门 Bachelor of Science in Nursing, Prelicensure program.
Work as You Need While Going to School
At 黑料传送门, you can complete courses, take tests, and graduate on your schedule. In fact, many of our healthcare students work full-time while earning their life-changing bachelor鈥檚 or master鈥檚 degrees.听
"Take the time to invest in yourself and develop new skills and knowledge. Going back to school to get my B.A. and MBA was one of the best decisions I made. I have no regrets over my decision to invest in myself and further my education. Plus, I did not have any student debt after graduation with 黑料传送门 keeping tuition so affordable."
鈥擲andra Barber
MBA
COST & TIME
An Affordable Master's Degree
By charging per term rather than per credit鈥攁nd empowering students to accelerate through material they know well or learn quickly鈥敽诹洗兔� helps students control the ultimate cost of their degrees.听The faster you complete your program, the less you pay for your degree.
黑料传送门 allowed me to continue doing the things I love, spending time with my family, and traveling for my job. Another major plus was that the competency-based system enabled me to focus my time in the areas I needed to learn to further my career.鈥�
鈥擲honna Wessels
M.S. Management and Leadership
Prepared for Success on the Job
*From a 2023聽Harris Poll of 300 employers of 黑料传送门 graduates.
100% of employers said that 黑料传送门 graduates were prepared for their jobs.*
97% of employers said that they would hire another 黑料传送门 grad.*
98% of employers said 黑料传送门 graduates met or exceeded expectations.*
